Bring The Woo!

The Woo is the moment during a sporting event when the fingertip grab is made or the big open ice hit is laid on someone and the crowd goes “Wooooooo”. It is a moment every¬†athlete¬†strives for. Those moments are very easy to come by in the day to day. They’re usually more subtle and far more difficult to define because The Woo moment is a very subjective one and will change from person to person. The one thing that I’m realizing for me is that The Woo isn’t brought by playing it safe.

The Woo, in the context of business, is the product that creates a moment of magic for the user. There are examples all over the place. I remember the first time I put on a pair of headphones and listened to a Walkman. That was a Woo moment. So much so, that I can remember where I was and what I was listening to. The opening of Queen’s “The Game” poured out of those odd foam covered discs that I pressed against my ears. Sounds hopped from one ear to the other and Freddy Mercury sounded like he was singing right there on the street with me. I could still hear the birds and cars in the background. It was magic.

Too much time in corporate world is spent playing the equivalent of a prevent defence. Some might argue that The Woo is brought because you saved the win. But in reality, nobody brings The Woo trying to save the win. Nolan Richardson, ex-Coach of the Arkansas Basketball Team, summed up Woo with the analogy of “Forty Minutes of Hell”. He coached his teams to bring The Woo every single game, for a full forty minutes.

I’m seeking The Woo. I’m trying to remember the last time I brought The Woo and I’m struggling…which is a bad sign.

When was the last time you either experienced The Woo, or brought it yourself?

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