If you’re standing, please sit down before you read this. If you’re part of the tech world, you know that RIM has officially changed their name to Blackberry. You also know that they have just released their latest smartphone on the Blackberry 10 OS. They have two immediate releases they are calling the Z10 and the B10. The Z10 is a touchscreen only iPhone-type phone. It is to be the first released. The B10 is a smartphone that uses the QWERTY keypad that made RI.err…Blackberry famous in the first place.
Now, this is where it starts to get stupid and you need to sit down. Seriously.
Okay, there are two more items that are showing that RI…er…Blackberry are going the way of Henry Winkler and first thing isn’t THAT bad. It was simply the canary in the coal mine for the moronocity that is coming out of Ontario right now. I was drinking my morning coffee the other day and was reading about the launch of RI…er…Blackberry’s new phones and this single sentence from the article stood out:
A QWERTY keyboard version is coming and RIM is promising at least six different BB10 devices by the end of the year.
It’s the last part of the quote that kills me. RI…er….Blackberry is promising not two, not three….but SIX new devices by the end of the year! Not only are they wading back into the big-boy pool after getting their assess handed to them upon the release of their Playbook tablet, but their wading back into the pool trying to get SIX variations of phones right. Six? Really RI…er….Blackberry? How about you kibosh the other four models you are trying to flood the market with and focus on making your two products you’ve already announced really, really damn good? Because, something tells me they’re not.
Now, here’s where I want to hop on a plane to Ontario so I can kick RI…er….Blackberry’s Chief Marketing Officer, Frank Boulben, in the nuts.
Tada! Alicia Keys is RI…er…Blackberry’s new Global Creative Director!!! How’s that for a crapping in your design team’s Corn Flakes? I can just imagine the discussions that are going on in RI…er….BlackBerry headquarters right now.
On behalf of the executive team at RI…er…BlackBerry, I officially apologize to each and every designer, engineer, and other working grunt that has busted their ass to bring out these, presumably, six new phones in the next year. I was hoping RI…err…BlackBerry was going to pull this off. I was cheering for them. I wanted them to come back. But, this is simply too offensive. It is Marketing run amok pulling out acts of desperation. They haven’t learned a thing from the past 5 or 6 years of getting their butts kicked.
It’s time to move on.