If you don’t believe design is an important part of your business, here’s exhibit 1 why you should be running for the Mayor of Wrongville for holding on to those beliefs. Design, no matter how you design it, is about the creation of a culture within your company. So many companies run around bragging about being engineering/tech/market(ing) driven and wonder why they either don’t succeed or why they reach critical mass very quickly. There was no other company that epitomized this engineering (or in their case data) driven thought process than Google.
Watch the video and hopefully you will see the power of design and, even more to the point, the power of storytelling that video can bring for you and your company.